Art Direction
Happin App
Company
Happin App
Happin App
Role
Content Designer
Content Designer
Team
2 Designers
2 Designers
Timeline
9 Months
9 Months
Overview
Happin App Content Identity was primarily based on various nostalgic vintage TV references. As well as understanding the cultural value that 90's/00’s physical memorobilia has in the current hyper online only era. Especially regarding, the consumer behaviour of Millenials and Gen Zs.
“Nostalgia is a powerful feeling;
it can drown out anything”
it can drown out anything”
Terrence Mallick
Exploring the pivotal elements that shaped my formative years brings me immense joy. And, collaborating with other creatives is not only a delightful experience, but also a privilege that enriches the creative process.
Learnings
As an art director it was up to me to maintain an understanding of current changing design trends, new technological advancements, and creatively learn new methods. To most effectively lead and inspire our team! Due to this continual education, it helped promote a dynamic and innovative approach to Happins visual communication and design.